Zakirin
Zeekr Intelligent Technology Malaysia (Zeekr Malaysia) marked Malaysia’s 69th National Day by participating in the Malaysia Marathon 2026 on 31 August 2026, serving as the title sponsor of the event’s 10KM race category as the electric vehicle brand approaches its second year of operations in the domestic market.
- Zeekr Malaysia served as the title sponsor for the 10KM category at Malaysia Marathon 2026, deploying the Zeekr 7X as the official timing and lead vehicle.
- The brand hosted a contingent of over 100 participants comprising vehicle owners, media representatives, and commercial partners.
- National Day brand activities included an owner convoy starting from Pavilion Kuala Lumpur and a three-model vehicle display featuring commemorative Merdeka decals.
As part of its race category sponsorship, the electric Zeekr 7X was deployed as the official lead and timing vehicle to guide runners along the 10KM route. Zeekr Malaysia also registered a dedicated contingent of more than 100 runners comprising customers, media partners, and business associates to participate alongside the broader running community.
| Event / Activation Parameter | Operational Details |
| Sponsorship Role | Title Sponsor, 10KM Race Category |
| Lead and Timing Vehicle | Zeekr 7X |
| Corporate Contingent | 100+ runners (customers, media, commercial partners) |
| Convoy Origin | Pavilion Kuala Lumpur |
| Vehicle Display Location | Pavilion Kuala Lumpur (featuring all 3 Zeekr models with Merdeka livery) |
| Market Milestone | Approaching two years of operations in Malaysia |
| Associated National Initiative | Visit Malaysia 2026 (VM2026) / National Day Theme (Malaysia MADANI: Kesejahteraan Dinikmati) |
The sporting event was held in conjunction with national celebrations under the theme “Malaysia MADANI: Kesejahteraan Dinikmati” and formed part of the sports tourism programming supporting the Visit Malaysia 2026 (VM2026) campaign, which targeted a total field of 25,000 domestic and international runners across all distance categories.
Alongside the marathon activation, Zeekr Malaysia conducted a dedicated owner convoy that flagged off from Pavilion Kuala Lumpur across the capital city. Concurrently, Pavilion Kuala Lumpur hosted a static vehicle display featuring all three models in Zeekr’s Malaysian lineup, each fitted with custom Merdeka-themed decals.
Eddy Lu, General Manager of Zeekr Intelligent Technology Malaysia, stated that the brand’s participation in the marathon coincided with its second year in the country, noting that the platform allowed the company to engage the local community while supporting national sports tourism initiatives.
