Zakirin
Proton New Energy Technology Sdn Bhd (PRO-NET), the new energy subsidiary of PROTON, has recorded 35,730 combined domestic and export sales for the Proton e.MAS marque between January and October 2026, cementing its position as Malaysia’s leading electric vehicle brand with a 47.3% share of the national battery-electric vehicle (BEV) market.
- Proton e.MAS achieves 35,730 cumulative sales across domestic and overseas markets from January to October 2026, surpassing its full-year 2025 volume of 9,549 units by more than threefold.
- Domestic registrations account for 34,629 units—led by the Proton e.MAS 5 with 22,589 deliveries—while international exports reach 1,101 units, representing an approximate 67% increase over total 2025 export shipments.
- According to official Road Transport Department (JPJ) registration data, Proton e.MAS commands 47.3% of Malaysia’s BEV segment over the ten-month period, supported by 3,763 combined sales in October alone.
The ten-month milestone highlights the rapid adoption of electrified mobility among Malaysian motorists, driven by a multi-tier product strategy spanning accessible urban electric hatchbacks, mid-size electric sport utility vehicles (SUVs), and long-range plug-in hybrids.
| Sales Metric / Model Line | October 2026 Volume | Jan – Oct 2026 Cumulative | Full-Year 2025 Benchmark |
| Total Combined Sales (Domestic & Export) | 3,763 units | 35,730 units | 9,549 units |
| Total Domestic Sales (Malaysia) | 3,525 units | 34,629 units | 8,890 units |
| Total Export Shipments | 238 units | 1,101 units | 659 units (+67% YTD) |
| Proton e.MAS 5 (Domestic) | 2,262 units | 22,589 units | – |
| Proton e.MAS 7 PHEV (Domestic) | 710 units | 6,957 units | – |
| Proton e.MAS 7 BEV (Domestic) | 553 units | 5,083 units | – |
| Export Breakdown (October) | 175 e.MAS 5 / 63 e.MAS 7 | – | – |
| National BEV Market Share (JPJ Data) | – | 47.3% | – |
Model Portfolio Breakdown: Strong Demand Across BEV and PHEV Lines
Domestic performance during the first ten months of 2026 was anchored by the Proton e.MAS 5, which contributed 22,589 units to the brand’s 34,629 local registrations. Positioned as an accessible entry point into pure electric motoring, the compact model continues to drive mass-market electrification across urban and suburban centres.
Complementing the all-electric hatchback, the Proton e.MAS 7 PHEV recorded 6,957 domestic deliveries between January and October, underscoring strong consumer appetite for plug-in hybrid drivetrains that combine daily electric commuting with long-distance petrol range flexibility. Meanwhile, the fully electric Proton e.MAS 7 SUV added another 5,083 units over the same period, maintaining steady demand in the family electric SUV segment.
October Performance and International Export Momentum
In October 2026, Proton e.MAS delivered 3,763 vehicles across domestic and international channels. Local registrations accounted for 3,525 units, comprising 2,262 units of the e.MAS 5, 710 units of the e.MAS 7 PHEV, and 553 units of the e.MAS 7.
On the international front, October export shipments reached 238 units—consisting of 175 units of the e.MAS 5 and 63 units of the e.MAS 7. This brings total exports for the first ten months of 2026 to 1,101 vehicles, already exceeding the 659 units exported across the entirety of 2025 by roughly 67%.
Strengthening the Domestic Electrification Ecosystem
Commenting on the ten-month sales milestone, Zhang Qiang, Chief Executive Officer of PRO-NET, noted that the brand’s growth reflects broadening consumer trust in Malaysia’s transition toward electrified vehicles:
“Surpassing more than 35,000 sales in the first ten months of 2026 is a significant milestone for Proton e.MAS, and one that we share with every Malaysian who has supported and placed their trust in our brand. We are deeply grateful for the confidence customers have shown in our products and for the continued support that has helped drive our growth. This achievement also reflects the growing acceptance of different electrification solutions among Malaysians. As we continue to grow, we will remain focused on strengthening the overall ownership experience, our aftersales capabilities and the wider charging ecosystem to ensure that the trust placed in Proton e.MAS is well earned.”
To support its expanding customer base nationwide, PRO-NET continues to scale its dedicated dealership and aftersales network alongside strategic charging infrastructure partnerships, ensuring comprehensive service coverage and accessible public charging across Malaysia.
