Chery Introduces Mornine, a Robot Sales Assistant for Car Showrooms

Introduction of Mornine

Chery Automobile has officially introduced “Mornine,” a humanoid robot developed by its in-house innovation division, Aimoga. First unveiled at the 2025 Shanghai Auto Show, Mornine represents a bold leap forward in automotive retail by integrating advanced artificial intelligence into the customer service experience. The robot is currently deployed in a showroom in Kuala Lumpur, where it is already engaging with visitors and enhancing the way customers interact with Chery’s vehicle lineup.

AI-Powered Intelligence

Mornine is powered by Deepseek’s AI language models, which allow it to hold natural conversations, understand complex questions about car features, and provide tailored responses in multiple languages. Designed to be a smart sales consultant, Mornine does more than just answer questions—it offers an immersive and interactive experience.

Multimodal Capabilities

Its bionic limbs, combined with multimodal sensing systems, enable it to perceive and respond to human gestures, voice commands, and environmental cues. This allows Mornine to guide visitors through the showroom, perform live demonstrations, and even recognize facial expressions to adapt its interactions accordingly.

Mobility and Customer Interaction

In terms of physical functionality, Mornine is capable of walking alongside customers, serving beverages, and performing a range of hospitality tasks. This mobility and versatility are key elements in Chery’s vision for a futuristic showroom environment where technology meets personalized service.

Deployment and Cost

With plans to deploy 220 units across its dealerships, Chery is pricing each robot at around $60,000 (approximately RM 280,000), positioning Mornine not just as a novelty but as a serious investment in transforming customer engagement.

Future Development

Chery’s ambitions for Mornine extend beyond simple dealership assistance. The company envisions future versions of the robot with autonomous navigation, broader daily task support, and deeper integration into both customer service and vehicle education.

Conclusion

By bringing together robotics, artificial intelligence, and a customer-first approach, Chery is setting a new benchmark in the automotive industry and pointing toward a future where intelligent machines play a central role in the car-buying experience.