Chery Tiggo Cross HEV Set for Malaysian Debut in May 2025

Chery Malaysia is gearing up to introduce a brand-new addition to its SUV lineup — the Chery Tiggo Cross HEV. This marks a significant move for the automaker as it prepares to bolster its presence in the local market with a fresh hybrid SUV tailored for Malaysian roads. Slated for its first local appearance in May 2025, the Tiggo Cross HEV is expected to be a key player in the B-segment SUV category.

Strengthening Chery’s Presence in Malaysia

The launch of the Tiggo Cross HEV is part of Chery’s broader effort to expand its influence in Southeast Asia, especially in Malaysia where the company has already seen promising responses to its earlier models like the Omoda 5 and Tiggo 8 Pro. By introducing a new B-segment SUV, Chery aims to offer an appealing option for consumers seeking a balance between affordability, technology, and performance.

This strategic move also reinforces Chery’s long-term commitment to the Malaysian automotive landscape. With local assembly facilities and growing after-sales support, Chery is not just selling vehicles — it is building a comprehensive ecosystem around its brand.

Modern Styling and Smart Interior Technology

The Tiggo Cross HEV stands out with its bold exterior styling and sleek, urban-ready design. The vehicle features a contemporary grille that blends seamlessly with its sharp LED headlamps, lending it a confident, modern presence. The body is sculpted with a streamlined silhouette, giving it an athletic yet practical aesthetic that suits city dwellers and small families alike.

Inside the cabin, the Tiggo Cross HEV is outfitted with high-end features typically found in more premium SUVs. Dual 10.25-inch digital screens dominate the dashboard — one serving as the digital instrument cluster and the other as the infotainment touchscreen. These displays not only offer a futuristic user interface but are integrated with Chery’s Intelligent Online Vehicle (IOV) system. This technology allows users to remotely monitor and interact with their vehicle using their smartphones, a convenience that tech-savvy drivers will appreciate.

Functionality meets comfort in the interior layout. With ample space for five passengers and practical storage options, the vehicle is designed to accommodate both short urban commutes and longer family road trips.

Safety Comes First with Advanced Features

In the safety department, the Tiggo Cross HEV doesn’t disappoint. The Premium variant is expected to be equipped with a full suite of Advanced Driver Assistance Systems (ADAS). These include adaptive cruise control, lane departure warning, blind-spot monitoring, and automatic emergency braking, among others. These systems enhance overall driving safety by assisting the driver in avoiding potential hazards on the road.

Additionally, features such as a 360-degree surround-view camera and parking assistance further bolster the vehicle’s user-friendly reputation, making urban navigation and tight parking maneuvers much less stressful.

Engine Options to Match Driving Preferences

Chery is offering two distinct powertrain configurations for the Tiggo Cross HEV to cater to varying driving preferences among Malaysian consumers. Both options are designed to deliver a mix of performance and fuel efficiency, making the model versatile enough for different lifestyles.

The first option is a 1.5-liter naturally aspirated engine, producing around 116 PS and 138 Nm of torque. This version is paired with a continuously variable transmission (CVT), optimized for smooth acceleration and economical daily driving. It is expected to appeal primarily to city drivers and budget-conscious consumers who prioritize low running costs.

For those seeking more power and spirited performance, there’s a turbocharged 1.5-liter engine variant that generates up to 147 PS and 210 Nm of torque. This engine is mated to a six-speed dual-clutch transmission (DCT), which provides quicker gear shifts and more responsive handling. This version targets buyers who enjoy a more dynamic driving experience without sacrificing fuel efficiency.

Competitive Pricing for the Malaysian Market

One of the most attractive aspects of the Tiggo Cross HEV will be its price point. While official pricing has yet to be confirmed, industry insiders and local automotive sites have speculated that the vehicle will be priced competitively between RM80,000 and RM90,000. This positions it squarely against strong local and international rivals, such as the Perodua Ativa and Honda WR-V.

Despite its competitive pricing, the Tiggo Cross HEV is expected to deliver exceptional value by offering features typically found in higher-end SUVs, including extensive safety technology, intelligent connectivity, and modern styling. This approach aligns with Chery’s broader strategy of offering “accessible luxury” to the mass market.

Locally Assembled for Better Affordability and Support

The Tiggo Cross HEV will be assembled locally at Chery’s facilities in Shah Alam and Kulim. This localization not only reduces import costs and ensures more attractive pricing for consumers but also contributes positively to the Malaysian economy by creating local employment and supporting the automotive supply chain.

By investing in local production capabilities, Chery demonstrates its serious intent to remain a long-term player in the Malaysian automotive market. The company is also expected to improve spare parts availability and after-sales service efficiency, addressing common concerns among potential buyers of newer automotive brands.

Fostering Brand Loyalty through Community Building

In addition to its aggressive product strategy, Chery Malaysia is actively building a sense of community among its customers. The Chery Owners Club Program is one such initiative aimed at creating a more engaging ownership experience. Through this program, Chery encourages owner interaction, provides regular updates, and hosts events and workshops that strengthen the relationship between the brand and its customers.

This effort is particularly important for newer entrants into a competitive market like Malaysia, where consumer trust and word-of-mouth play a huge role in long-term brand success.

Conclusion: A Game-Changer in the Making

The upcoming arrival of the Chery Tiggo Cross HEV is poised to make a significant impact on the Malaysian automotive scene. With its modern design, hybrid technology, competitive pricing, and comprehensive feature set, it offers a compelling choice for consumers seeking an all-around capable SUV in the B-segment category.

As competition intensifies in this space, Chery’s entry with the Tiggo Cross HEV could disrupt traditional brand loyalties and provide a fresh alternative to Malaysian car buyers. It is not just another SUV — it is a statement of Chery’s renewed focus on quality, value, and local relevance.