Akmal Azhar
The highly anticipated iCAUR iCONIC Roadshow is set to bring an electrifying experience to Desa ParkCity, offering the public a firsthand look at the all-electric iCAUR 03 SUV ahead of its official launch. Running from 17 to 27 July 2025 at The Waterfront, this 10-day showcase promises to immerse Klang Valley residents in the brand’s cutting-edge electric mobility.
Malaysia’s Role in iCAUR’s Global Launch
Malaysia has been selected as the first international market to launch the iCAUR 03, reinforcing its strategic role in the brand’s global rollout. Following the successful iXPERIENCE roadshows at Eco Ardence and 1 Utama, this event continues iCAUR Malaysia’s effort to connect directly with consumers. According to Emily Lek, Vice-President of iCAUR Malaysia, the roadshow demonstrates how the iCAUR 03 complements an urban lifestyle while maintaining its off-road prowess.
All-Electric Powertrain Choices for Every Lifestyle
The iCAUR 03 offers two electric powertrain options tailored to meet different driving needs. The 2WD variant is powered by a 135kW (184PS) motor and a 65.7kWh LFP battery, providing an NEDC-rated range of 426km. For those seeking more performance, the iWD (Intelligent Wheel Drive) variant boasts dual motors delivering 205kW (279PS) and 385Nm of torque, supported by a 69.8kWh battery with a range of 418km.
Advanced Technology Meets Bold Design
Blending rugged appeal with urban sophistication, the iCAUR 03 is a showcase of iCAUR’s commitment to innovation. Its i-BOX design language, paired with the iROAD system offering six terrain modes, redefines electric SUV capabilities. Inside, the vehicle is equipped with a premium 12-speaker INFINITY audio system and a 540° Transparent Chassis Camera, underlining its smart-luxury character.
Showcase Models and Interactive Activities
Visitors can admire two striking versions of the iCAUR 03—the vibrant Signature Red and the aggressive Black Phantom edition—housed within the dynamic iCAUR “toy box” display. Beyond car viewing and test drives, the event also features engaging activities like the “Guess the Price” contest and exclusive gift redemptions for test drivers who complete a short survey.
Early Booking Incentives and Launch Timeline
With the iCAUR 03 expected to be priced between RM145,000 and RM155,000, early birds can secure their booking with a fully refundable RM1,000 deposit. As a special perk, the first 30 official bookings made during the event will receive a limited-edition model car. Trained product specialists will be on-site to assist guests and answer technical queries.
Event Schedule and Contact Details
The roadshow will run daily from 10AM to 10PM at Waterfront @ ParkCity, Kuala Lumpur, with test drives available from 10AM to 7PM. Interested participants can pre-book their test drive slots at www.icaur.com.my or simply walk in during event hours.
About iCAUR and Its Vision for Malaysia
iCAUR is a global EV brand born from the partnership between Chery and SmartMi Tech, uniting automotive engineering with tech-driven design. It caters to the lifestyle needs of modern, youthful drivers and made its world premiere at the 2025 Shanghai International Auto Show. With plans to expand to 100 countries and establish over 2,000 service centres by 2028, iCAUR is positioning itself as a major player in the electric mobility space. In Malaysia, the brand also contributes to national goals under the NETR and LCMB, supporting the country’s vision for 80% EV adoption by 2050.
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