Akmal Azhar
The Early Exit of the EQE and EQE SUV
Mercedes-Benz is reportedly preparing to end production of the EQE and EQE SUV by 2026, despite both models being relatively new additions to its lineup. The EQE sedan was first unveiled at the 2021 Munich Motor Show, followed shortly after by the SUV variant, yet both are already facing discontinuation. Weak sales are at the heart of the decision, with U.S. deliveries falling 39 percent last year to just 11,660 units.
Shifting Focus to Successors
The automaker is now refocusing its strategy, introducing electric versions of the C-Class and GLC to take over where the EQE range leaves off. These new EVs are expected to better align with consumer preferences while maintaining Mercedes’ luxury positioning. Additionally, the brand has teased the development of an electric E-Class featuring a traditional three-box limousine silhouette and a status-oriented wheelbase, which could serve as a more fitting successor to the EQE sedan.
Pricing and Range Limitations
One factor behind the EQE’s underperformance may be its pricing and limited range. With prices starting at $64,950 and stretching beyond $96,000 for AMG variants, the models competed in a demanding premium EV market. However, their ranges—220 miles (354 km) for the sedan and 230 miles (370 km) for the SUV—were considered modest compared to rivals, potentially deterring buyers seeking longer-distance usability.
Mercedes’ Broader EV Strategy
By cutting the EQE models, Mercedes signals a renewed focus on streamlining its EV portfolio. The introduction of mainstream alternatives like the electric C-Class and GLC reflects a more targeted approach, while the proposed electric E-Class could reinforce the brand’s appeal in the executive luxury segment. These moves highlight Mercedes’ willingness to recalibrate in a rapidly evolving electric vehicle market, even if it means phasing out models just a few years after their debut.
Yusri Ng
