Akmal Azhar
Malaysians from all corners of the country are set to witness the highly anticipated debut of the Proton e.MAS 5, as PRO-NET, a subsidiary of PROTON, launches the MISI 5 Tour — a nationwide journey across 13 states and 29 towns. This extensive preview tour, which runs from August to October 2025, offers a rare early glimpse of the second model in the Proton e.MAS electric vehicle line-up before its official launch.
Exclusive Previews and Real-Life Experiences
The MISI 5 Tour will visit key locations across five major Malaysian regions, including high-traffic tourist attractions and Proton e.MAS dealerships. It is designed to give Malaysians the chance to see, touch, and learn about the e.MAS 5 in real-world settings. This effort reflects PRO-NET’s commitment to building public trust and enthusiasm by bringing the EV experience directly to communities.
Zhang Qiang, CEO of PRO-NET, expressed confidence in the e.MAS 5 following the success of the Proton e.MAS 7, currently the best-selling EV in Malaysia. He believes that the hands-on approach of the MISI 5 Tour will generate the same momentum and excitement for the new model, particularly among young urban professionals, families, and first-time EV users.
Shaping Everyday Mobility with Smart Design
As the tour progresses through Central, Northern, Southern, East Coast, and East Malaysia, visitors will have opportunities to interact with the Proton e.MAS 5 through guided walkarounds, static displays, and immersive showcases.
These experiences are curated to highlight the car’s sleek design, spacious interior, and practical technology.
More than just a car preview, the tour focuses on showing how the e.MAS 5 fits into real lives. Whether it’s navigating weekday commutes, grocery runs, or weekend getaways, the vehicle is tailored for modern Malaysian routines.
From its ability to charge up to 80% faster than a lunch break, to smart features like real-time charging management and pre-cooling, the Proton e.MAS 5 supports everyday flexibility and comfort.
A Creative Tour Inspired by Local Lifestyles
Adding a unique flair to the MISI 5 Tour, each region will feature a lifestyle influencer taking on challenges that reflect local passions. In the Central region, Karl Shafek will turn the e.MAS 5 into a mobile makeup studio during KL Fashion Week. In the Southern region, Johan Eskandar will explore heritage sites and pet-friendly destinations. Up North, food content creator Soyabelacan will prepare meals directly from the car’s front trunk. On the East Coast, artist Zameer Pentbrush will convert the vehicle into a moving art canvas. Meanwhile, in East Malaysia, Ain Ramli will power a haunted livestream adventure with the e.MAS 5’s tech features.
Tour Stops and Highlights Across Malaysia
The MISI 5 Tour begins in the Central region, where the Proton e.MAS 5 will make appearances at iconic Klang Valley landmarks including Batu Caves, Central Market, KLCC, and Saloma Bridge on 15 August. Additional preview sessions will be held at Proton e.MAS dealerships in areas such as Shah Alam, Setia Alam, Putrajaya, and Rawang between 9 and 17 August.
Following the Central region, the tour moves on to Northern, East Coast, Southern, and East Malaysia, with appearances in cities across Penang, Johor, Sabah, Sarawak, and beyond. Each stop will provide new opportunities for the public to get up close with the vehicle, participate in fun activities, and interact with brand ambassadors.
Driving Toward a Greener Future
With MISI 5, PRO-NET is not only showcasing its new EV but also reinforcing its commitment to sustainable mobility and public engagement. By creating a nationwide movement around the Proton e.MAS 5, the company hopes to spark interest, promote EV adoption, and demonstrate how electric vehicles can enhance daily life in Malaysia.
To stay informed about the MISI 5 Tour, Malaysians are encouraged to follow Proton e.MAS on social media and check the official website for tour updates, influencer challenges, and exclusive behind-the-scenes moments.
Zakirin
Yusri Ng
