Zakirin
iCAUR Malaysia has accelerated its nationwide retail and aftersales expansion with the opening of six new sales and service centres across the Central Region, Johor, and Sarawak, bringing its total domestic footprint to 28 sales points.
- iCAUR Malaysia adds six new outlets in KL North, Setia Alam, Rawang, Kluang, Miri, and Kuching, expanding its nationwide network to 28 sales points.
- Five of the new locations operate as integrated 3S (sales, service, and spare parts) facilities, while iCAUR Rawang operates as a full 4S centre equipped with body and paint services.
- All new showrooms feature iCAUR’s lifestyle-oriented ‘Born To Play’ retail concept, accompanied by a nationwide test-drive campaign offering shopping spree prizes worth up to RM11,000 until 30 November 2026.
The network expansion brings iCAUR’s lineup of boxy, retro-styled electric sport utility vehicles (SUVs) and dedicated technical support closer to communities across both Peninsular and East Malaysia. By partnering with established regional dealer groups, the brand aims to strengthen customer accessibility and long-term ownership confidence.
| New Outlet | Authorised Dealer Partner | Region | Facility Classification & Scope |
| iCAUR KL North | Moda Garage Sdn Bhd | Central | 3S Centre (Sales, Service, Spare Parts) |
| iCAUR Setia Alam | CHT Motozoom Sdn Bhd | Central | 3S Centre (Sales, Service, Spare Parts) |
| iCAUR Rawang | Autoraya Utara Sdn Bhd | Central | 4S Centre (Sales, Service, Spare Parts, Body & Paint) |
| iCAUR Kluang | MHG Garage Sdn Bhd | Southern (Johor) | 3S Centre (Sales, Service, Spare Parts) |
| iCAUR Miri | MP Advanced Automotive Sdn Bhd | Sarawak | 3S Centre (Sales, Service, Spare Parts) |
| iCAUR Kuching | Ghee Hwa Motorpol Sdn Bhd | Sarawak | 3S Centre (Sales, Service, Spare Parts) |
‘Born To Play’ Lifestyle Facilities and 4S Aftersales Care
Moving beyond conventional automotive showroom layouts, each new outlet incorporates iCAUR’s ‘Born To Play’ brand identity through interactive, lifestyle-centric spaces. Visitors and owners waiting for vehicle maintenance have access to customer lounges equipped with gaming consoles and complimentary refreshments.
To highlight the personalisation potential of iCAUR’s electric SUV range, the facilities also integrate dedicated customisation bays, special vehicle wrapping displays, and camping-inspired setups tailored to outdoor enthusiasts. On the technical front, every 3S centre consolidates vehicle display floors, test-drive fleets, routine maintenance bays, and spare parts inventories under one roof. Stepping up further, iCAUR Rawang functions as a comprehensive 4S hub, adding in-house body and paint repair facilities for complete aftersales care.
Strengthening Nationwide Ownership Infrastructure
Commenting on the milestone, Francis Chin, Senior Director of iCAUR Malaysia, noted that the rapid rollout of new facilities is aimed at building long-term trust and service convenience for owners nationwide:
“Expanding our network is about more than opening new showrooms. It is about giving Malaysians the confidence that wherever they are, iCAUR is building the infrastructure to support them throughout their ownership journey. The significant growth of our network reflects the trust Malaysians have placed in iCAUR, and we are deeply appreciative of that support. As our customer base grows, so too will our presence across the country. We want to be where our customers are, ensuring that their loyalty is matched by our commitment to providing convenient sales and aftersales support.”
November Test-Drive Campaign and Showroom Weekend
In conjunction with the network expansion, iCAUR Malaysia is hosting a nationwide test-drive campaign running through 30 November 2026. Customers who complete a test drive at any authorised iCAUR showroom during the campaign period stand a chance to win shopping spree prizes worth up to RM11,000 in total. Authorised outlets nationwide will also hold a special showroom weekend on 14 and 15 November 2026, featuring dedicated test-drive sessions and refreshments for visitors.
