Zakirin
Shah Alam, 2 October 2025 – Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly-owned subsidiary of PROTON, today announced that bookings for the highly anticipated Proton e.MAS 5 will officially open on Saturday, 4 October 2025, during a special livestream event from 8:00 PM to 10:30 PM.
The Proton e.MAS 5 has been positioned as Malaysia’s most affordable electric vehicle (EV), created to make electrification accessible to every Malaysian. Designed as a compact B-segment hatchback with the interior spaciousness of a C-segment model, it delivers practicality, comfort, and style—without compromise.
Livestream Launch with Star Hosts
The Open for Booking Livestream will feature Boss James, a well-known entrepreneur and automotive personality, alongside Norreen Iman, a popular Malaysian actress. The event will include:
- Interactive sessions with viewers
- Live product demonstrations
- EV lifestyle sharing by motoring experts
Most importantly, Proton will reveal the estimated pricing of the e.MAS 5—answering the biggest question on everyone’s mind.
The livestream will be broadcast simultaneously across Proton e.MAS official social channels, as well as the platforms of participating influencers and industry experts, ensuring maximum engagement and real-time interaction.
For preview of the Proton eMas 5, read the article here
A Milestone in Malaysian EV Adoption
Since its debut at the MARii Autoshow 2025, followed by appearances during the e.MAS Tour MISI 5, the Electrify Your Life campaign, and the National Day Parade, the Proton e.MAS 5 has already reached over three million Malaysians.
“The Proton e.MAS 5 is our first compact all-electric hatchback, created for Malaysian roads and lifestyles,” said Mr. Zhang Qiang, Chief Executive Officer of PRO-NET. “Customer excitement has been overwhelming, and their feedback has given us the confidence that the e.MAS 5 will set a new benchmark for affordable electric mobility in Malaysia.”
Early Bird Rewards for First Registrants
Starting 4 October 2025, Malaysians can secure their Proton e.MAS 5 either:
- Via the livestream launch event, or
- At any Proton e.MAS dealership nationwide
Early registrants will enjoy exclusive booking rewards, including a special rebate, available only for a limited number of customers.
How to Join the Livestream
📺 Watch live on 4 October, from 8:00 PM – 10:30 PM:
- TikTok: @protonemasofficial
- Facebook: Proton e.MAS Official
For continuous updates, booking information, and exclusive coverage, follow Proton e.MAS on:
- Facebook: Proton e.MAS Cars
- TikTok: @protonemasofficial
- Instagram: @protonemasofficial
- Xiaohongshu: Proton e.MAS Cars
