Akmal Azhar
Shanghai, China – April 24, 2025 – The global automotive landscape just got a lot more exciting with the arrival of iCAUR, a bold new brand unveiled at the Shanghai International Automobile Industry Exhibition 2025. Born global and designed for a new generation of drivers, iCAUR fuses daring design, cutting-edge technology, and an adventurous spirit into a lineup built for those who crave individuality and emotional connection in their vehicles.
At the heart of iCAUR’s vision is the belief in being “Born to Play”—an ethos that defines its youthful energy and dynamic product philosophy. The brand is the result of a forward-thinking collaboration between Chery, a name synonymous with automotive excellence, and Smartmi Tech, known for its digitally driven, connectivity-focused innovation.
Leading iCAUR’s charge into the global EV market is its first model, the V23. Built on a new, versatile vehicle platform, the V23 features a striking exterior with muscular proportions, a fully enclosed grille, and split-style headlights that evoke off-road capability and modern aesthetics. Designed for both city commutes and rugged adventures, the V23 reflects the brand’s commitment to everyday usability and bold exploration.
iCAUR’s lineup doesn’t stop at the V23. The brand is set to offer a diverse mix of Battery Electric Vehicles (BEVs) and Range-Extended Electric Vehicles (REEVs), with models spanning urban, off-road, and high-tech configurations. The global rollout is ambitious—iCAUR plans to enter over 100 countries within the next three years, establishing more than 2,000 sales and service centers worldwide.
This rapid expansion demonstrates iCAUR’s deep understanding of evolving consumer expectations—creating vehicles that are not only functional, but also emotionally resonant and stylishly designed. It’s not just about cars; it’s about delivering a lifestyle that people are proud to embrace.
Malaysia, Get Ready: iCAUR Is Coming
After its successful debut in Shanghai, iCAUR is set to launch in Malaysia at the Malaysia Autoshow 2025, offering a comprehensive preview of its vibrant EV lineup.
Event Details:
- Date: Thursday, 8 May 2025
- Time: To be confirmed
- Venue: Hall A, Booth A07B, Malaysia Autoshow 2025
Malaysia Agro Exposition Park Serdang (MAEPS), Serdang, Selangor
Attendees will also get the chance to meet the local iCAUR team, witness the signing of Malaysia’s first batch of authorised dealer partners, and be part of the exciting beginnings of iCAUR’s journey in the country.
Born to Play. Ready to Drive.
iCAUR is not just launching a new car—it’s creating a movement.
Yusri Ng
