Akmal Azhar
No Interest in Pagani’s EV Vision
Pagani has confirmed that its wealthy clientele showed zero interest in owning a fully electric hypercar. When the company began developing the Utopia hypercar years ago, it also pursued a parallel project to create a fully electric version.
Despite collaboration with Mercedes-AMG and having advanced EV tech ready, the response from dealers and customers was clear—nobody wanted it. As spokesperson Sebastian Berridi explained, “We showed the idea to our dealers and our customers, but no one showed interest.”
Business Decision to Cancel Electric Utopia
Despite the substantial investment, Pagani ultimately scrapped its electric hypercar plans. The decision was based on sustainability—not environmental, but economic. Berridi explained that maintaining a profitable business meant focusing only on models with actual demand. “We had to cancel it. We can’t go against our economic interest,” he said.
Continued Commitment to the V12 Engine
Pagani remains dedicated to its iconic twin-turbocharged V12, sourced from AMG. This engine is certified to be road legal in Europe until 2030 and California until 2032, with hopes for extensions. Berridi described it not just as an engine, but as “a celebration” of what makes driving a Pagani special—emotion, mechanics, and sound.
Low EV Demand Among Hypercar Buyers
Pagani is not alone in seeing poor demand for electric supercars. Koenigsegg, Rimac, Maserati, Lamborghini, and Ferrari have all faced similar challenges. Koenigsegg even described demand for EV hypercars as “extremely low.” Rimac’s Nevera, despite its record-breaking speed, still hasn’t sold out.
The message is consistent across brands: ultra-wealthy customers aren’t ready to give up the drama and sensation of combustion engines.
Electric Tech Still Feels Robotic
According to Pagani, one key reason behind the lack of interest is that electric cars, while powerful, feel disconnected. They may offer instant torque and rapid acceleration, but they lack the mechanical soul and interaction that enthusiasts crave.
As Berridi put it, electric cars “feel like a robot,” especially compared to a naturally aspirated or turbocharged V12.
No Full Stop on Electric Research
Despite canceling its EV, Pagani hasn’t abandoned electrification altogether. Founder Horacio Pagani remains deeply curious about the possibilities of electric performance. The company continues to explore lighter batteries and more engaging electric drivetrains. However, unless an EV can truly “drive like a Pagani,” it won’t replace the brand’s core identity.
Yusri Ng
